Internal — noindex
Every token and component on one page. The binding spec is docs/design/DESIGN-SYSTEM.md — if a page builder ships something that is not on this page, it is off-system.
Tokens 01
Paper + line-work
paper
#FAF8F4
page background
paper-warm
#F3EFE7
wells, alternating sections
paper-raised
#FFFFFF
cards, bento cells
hairline
#E6E1D6
1px borders on paper
blueprint
#B9C2D2
line-work motif (decorative)
Ink scale
ink
#101B2D
16.3:1 — primary text + dark panels
ink-muted
#3E4C63
8.2:1 — secondary text
ink-soft
#64718A
4.6:1 AA — captions, annotations
ink-faint
#9AA3B5
2.4:1 — decorative only
ink-raised
#1A2A45
raised panel on ink
Safety orange + semantic
safety
#FF4D00
display text + graphics + buttons on dark
safety-text
#C63D00
4.9:1 AA — links, buttons on light
safety-deep
#A33200
primary button hover
safety-tint
#FFEFE8
data-highlight wash
success
#1A7F4B
4.7:1 AA — verified positives
success-tint
#E4F2EA
success badge wash
Tokens 02
display-xl · clamp 42→88px · hero only
Stop losing $27,000 a year
display-lg · clamp 34→68px · major statements, hero stats
Stop losing $27,000 a year
display · clamp 28→48px · section headings
Stop losing $27,000 a year
display-sm · clamp 24→32px · card titles, tier prices
Stop losing $27,000 a year
display-xs · clamp 20→24px · small serif titles, quotes
Stop losing $27,000 a year
body — Inter · text-lg / text-base / text-sm
Lead paragraph, 18px. One idea per sentence. A number beats an adjective.
Body copy, 16px. Short sentences. Payback stated in weeks, not "soon".
Caption, 14px, ink-soft — attribution and softening lines ("vendor-reported — up to").
annotation — 13px, +8% tracking, uppercase, semibold
150 missed calls / mo · measured
serif italic — testimonials and pull quotes only
“The schedule builds itself and I see labor in dollars before Friday.”
Brand
Path-based SVG — no font dependency. Letterforms take currentColor; the plot point is always safety orange. Clear space: half the mark height on every side.
Components 01
Three button styles, one job each. Primary is the $299 audit — one per viewport. All pairs are AA.
on paper
on ink (onDark)
badges
Components 02
The dimensioned number — our signature motif. Max one accent stat per viewport; every figure is ours-and-verifiable or softened to 'up to'.
Components 03
12 columns, uniform gutters, size = hierarchy: the biggest cell carries the most important claim.
Lead cell · md:col-span-8
The biggest tile holds the page's main claim. Supporting tiles get smaller as the claims get smaller — never the other way around.
Whole card is the link. Shadow lifts on hover, 150ms.
Read the case study →
White raised surface, hairline border, soft shadow.
Paper-warm well for secondary content. No shadow.
Components 04
Every product screenshot sits in the browser frame — dark command-center UI is expected inside light pages. This one is a placeholder mock; real pages use sanitized screenshots.
Blueprint line-work
corner / grid / dimension variants. Decorative only, aria-hidden, max one placement per section.
Components 05
One strong testimonial beats a wall. Prices are published — anchored against the cost of hiring a human, never against subscriptions.
“Placeholder quote — swap for the approved client quote before any page ships. Layout: metric, serif italic quote, initials tile.”
One high-value workflow: Reno answers, books, and syncs to your calendar.
vs. a part-time front-desk hire at $2,800–$4,500/mo
The multi-workflow build behind our case studies.
vs. multi-workflow agency projects at $15K–$50K plus $4K–$8K/mo retainers
Components 06
Native details/summary — no JS. Mirror the same data into FAQPage JSON-LD at the page level.
Tier 1 starts at $7,500 one-time plus $650/mo managed. Tier 2 — the shape of most of our builds — is $22,000 plus $2,250/mo. Tier 3 is $48,000 plus $4,800/mo. Every number is on the pricing page.
Because we do real prep work before it, and paid calls show up: you charge for consults, so do we. The $299 is credited 100% toward your first invoice, and you get your AI Opportunity Map in writing within 24 hours either way.
No. We build systems that cut waste, not people — the hours come back from missed calls, unanswered quotes, and manual re-typing, not from headcount.
The only next step we sell
A 45-minute working session on your numbers — not a sales call.
Free reschedule up to 24 hours out. Credit valid 30 days.